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Transas focuses its brand on maritime business

Transas Group reported on 1 July changes in its brand positioning. Taking into account the strong success of Transas and its brand awareness in the maritime IT market, dominating position in several key segments of this market, Transas shareholders made the decision to focus the Transas brand on the maritime business alone.

Brand focusing as well as strong consolidation of the Transas Marine international business will support ambitious plans for the development of Transas as a global leader of maritime IT, it is understood.

Transas went on to report that other business segments of the Group, ncluding aviation technologies and non-marine simulation, will be rebranded in accordance with the new strategy.